The challenge

For years, Facq has attracted more than 100 staff members and clients to the 20 km of Brussels. Naturally, we can only encourage and support such sportsmanship!

Our approach

100 people in a sea of 37,000 runners, that's a proverbial needle in a haystack. Challenge number 1: make sure they can find each other again. Our solution: we created a Facq oasis in the midst of all the crowds. The area next to the fountain in the Cinquantenaire Park was decorated with beach chairs, flags, supporters' attributes, a photobooth, a hearty breakfast before departure and lunch on arrival. Ideal to have a chat, compare blisters/times or just catch your breath!

The result

The result: More than 120 enthusiastic colleagues and partners who met in a different setting, the ideal way to build a unique bond. On to next year!