The challenge

This year, Johnson & Johnson's annual Finance Day was all about AI. What are the possibilities of AI within Finance? Let's explore and highlight this for a moment. The goal: to give participants new insights on how AI can support and improve financial processes. Quite a challenge! Just what we like...

The insight

We started the day with a plenary session in the morning where some guest speakers came to explain how to combine AI and Finance. Result? Theoretical knowledge & strategic insights. After lunch, participants were able to apply these insights in an interactive and playful way through 5 different AI-related activities. These included AI games, VR and an escape room with augmented reality.

The result

The Finance Day was perceived as inspiring. Participants not only gained valuable new insights, but were also able to put them into practice immediately. The interactive approach and the various AI applications made the day engaging and informative, contributing to a positive audience experience and engagement.