The challenge

In 2022, PMP celebrated its 50th anniversary. Ideal occasion to look back into their history and, above all, look forward and unveil some plans for the future. And we did just that with them in November by bringing everyone together for several days on the Canary Islands.

The insight

A mix of cultural, culinary, sporting and artistic activities. But always in the light of the future of PMP. Sustainable, local & out of their comfort zone, those are some key words that sum up this event well. Besides Tenerife, we also visited El Hierro (the smallest island of the group) and camped there in the most beautiful spot among the trees. Totally re-energised and at one with nature. Hiking, Climbing El Teide, discovering the wonderful underwater world by a submarine, swimming in a natural sea pool... A trip never to forget!

The result

It was literally & figuratively a trip with highs and lows. The mountains, the sea, staying at the Hard Rock Hotel or camping in a tent on a campsite, picnicking by the sea or going to eat at the hotel's beach bar,... Conflicting? Or rather compatible? We go for the latter! Because there are no better memories than those created by pushing the limits and discovering new and exciting places.